Every year, E-Lion Day is a key moment for PEUGEOT: an opportunity to take stock of the brand's electrification and unveil its great ambitions for the future. Alain Favey, the new CEO of the PEUGEOT brand, took advantage of this third edition to launch the year 2025 by announcing his roadmap and ambitions.

"In addition to the magnificent products already present on our markets, it is by focusing on the satisfaction of our customers and by strengthening our link with our network that we will build a bright, successful and sustainable future for PEUGEOT. In 2025, we are definitely in Performance mode!"

Already offering the widest range of electric vehicles of any European generalist manufacturer, PEUGEOT continues to accelerate. This year, the family is expanding with the arrival of the new E-3008 and E-5008 Electric 325 Dual Motor AWD versions, equipped with all-wheel drive for optimal traction. And for those looking for even more space, the brand is also announcing the launch of a 5-seater version of the PEUGEOT E-5008, offering a generous 994-litre boot, 78 litres more than the 7-seater version.

PEUGEOT is pushing the limits of autonomy with the E-3008 and E-5008 Long Range, which reach 700 km and 668 km respectively. Enough to travel from Paris to Nice with only two charging stops! Another new feature is that battery preheating will be managed via the Trip Planner in the coming months. When using the Trip Planner, battery preheating will be activated automatically, optimising charging when stopping. Still on the efficiency front, the E-208 and E-308 were ranked 1st and 2nd out of 84 respectively by the ADAC Ecotest (the German automobile association, the largest in Europe). According to the WLTP cycle, the E-208 only requires 14 kWh/100 km, giving it a range of 410 km!

With 100% electric vehicles, customer experience is more than ever the key to success. At PEUGEOT, the electric experience is designed to be pleasant, easy and reassuring thanks to the PEUGEOT electric promise:

• 8-year warranty on the battery
• 8-year / 160,000 km warranty on the vehicle
• A free Wall Box for worry-free home charging.
• A Free2Move charging pass, giving access to nearly a million charging stations in Europe.

PEUGEOT is not just innovating on the road. The brand is also strengthening its social commitment by intensifying its collaborations with Born Free and Under The Pole, two associations working respectively for the preservation of wildlife and the oceans. Another notable initiative: the "Powered by Lions" campaign, which transformed charging stations into lion sculptures to raise awareness about the protection of endangered species.

PEUGEOT's goal is clear: to achieve carbon neutrality. This involves massive electrification, but also more responsible production. For example, the PEUGEOT E-3008 incorporates 24% recycled materials, and the brand is aiming for 100% carbon-free electricity on its production sites by 2030.

"Becoming CEO of the PEUGEOT brand is a great source of pride for me, but also a great responsibility. The brand is strong, the range is complete, with a unique combination of electric, hybrid and plug-in hybrid models. We are convinced that we have all the assets to succeed and contribute to a sustainable future for tomorrow's generation."