THE PEUGEOT FAMILY ADVENTURE
THE PEUGEOT FAMILY ADVENTURE
THE LION AS AN
EMBLEM
THE LION AS AN EMBLEM
To crown its move upmarket, in 2021 PEUGEOT revealed its new logo: a badge featuring a magnificent lion’s head.
With it, PEUGEOT starts a new chapter in its history. A new era.
NEW BADGE IN 2021
To crown its move upmarket, in 2021 PEUGEOT revealed its new logo: a badge featuring a magnificent lion’s head.
With it, PEUGEOT starts a new chapter in its history. A new era.
A flagship of French industry, PEUGEOT is one of the main pioneers of the worldwide automotive industry.
Over more than two centuries, the brand’s activities have evolved around passion and technological challenges.
A flagship of French industry, PEUGEOT is one of the main pioneers of the worldwide automotive industry. Over more than two centuries, the brand’s activities have evolved around passion and technological challenges.
1810
START OF THE PEUGEOT INDUSTRIAL ADVENTURE
1891
TYPE 3
MARKETED
The first car in the world to be mass-produced (64 examples) and to be driven in Italy (1893), the Type 3 ran from Valentigney to Paris and followed the first Paris-Brest-Paris cycle race over a distance of 2,045 km.
1896
SEPARATION OF TRADITIONAL AND AUTOMOBILE MANUFACTURING
The sons of PEUGEOT Brothers continued to manufacture traditional products (cycles, tools, etc.) while Armand PEUGEOT created the Société Anonyme des Automobiles PEUGEOT.
1897
CONSTRUCTION OF THE FIRST FACTORY AT AUDINCOURT, DOUBS
Installation of the first dedicated automobile plant at Audincourt. A second factory was built at Lille in 1898.
1905
PRODUCTION OF PEUGEOT LION CARS
The sons of PEUGEOT Brothers also moved into automobile production under the PEUGEOT Lion name with different models from automobiles PEUGEOT, so as to avoid being in competition.
1910
PRODUCTION AMALGAMATED
PEUGEOT Brothers and Armand PEUGEOT joined up, creating the Société Anonyme des Automobiles et Cycles PEUGEOT.
1912
CREATION OF THE SOCHAUX FACTORY
In 1929, it brought together all Automobiles PEUGEOT's production and became the largest industrial site in France.
1965
BIRTH OF PSA
"PSA" (PEUGEOT Société Anonyme) was founded to form the holding company for the automotive group of the same name, which owned all the companies in the PEUGEOT Group.
1976
CREATION OF PSA PEUGEOT CITROËN
The "PSA PEUGEOT Citroën" group was created in 1976 through the merger of Citroën S.A. and PEUGEOT S.A.
1982
THE PEUGEOT ADVENTURE IS BORN
Creation of l'aventure PEUGEOT, an association under the law of 1901, whose aim was to safeguard the heritage of the PEUGEOT brands.
The Aventure PEUGEOT Museum in Sochaux, set up in 1988, receives up to 60,000 visitors a year.
2010
PEUGEOT CELEBRATES ITS BICENTENARY
Among the world's automotive pioneers still in business,
PEUGEOT is one of the few where the descendants of the founders are still represented in its capital and management.
2021
Creation of Stellantis (merger of the PSA Group and FCA), the birth of a global leader in sustainable mobility committed to achieving net zero carbon emissions by 2038.
Always in phase with the needs of its time and its environment, PEUGEOT has opted for a strategy of diversification of its French know-how.
PEUGEOT ACCELERATES ITS DIVERSIFICATION
Always in phase with the needs of its time and its environment, PEUGEOT has opted for a strategy of diversification of its French know-how.
210 YEARS
OF INNOVATION
on research and development to shape the automotive world.
PEUGEOT SPORT,
VICTORY IN THE GENES
Driven by a passion for the automobile, PEUGEOT has always maintained a spirit of competition.
From the earliest days of motor sport and continuing today, its numerous victories have contributed to the commercial success of its vehicles.
PEUGEOT SPORT, VICTORY IN THE GENES
Driven by a passion for the automobile, PEUGEOT has always maintained a spirit of competition. From the earliest days of motor sport and continuing today, its numerous victories have contributed to the commercial success of its vehicles.
1895
PEUGEOT WINS THE FIRST TIMED RACE IN THE WORLD
1913-1919
THE L76 WINS THE DIEPPE AND INDIANAPOLIS GRAND PRIX
The revolutionary L76 series (and derivatives) won the 1912-1913 French Grand Prix and the American, the 500 Miles of Indianapolis in 1913, 1916 and 1919.
1937-1938
VICTORY OF THE 402 DARL'MAT AT LE MANS IN THE 2L CATEGORY
The 302 and 402 Darl’mat featured in the 24 Hours of LeMans
In 1938 the DE CORTANZE-CONTET team was 5th overall and 1st in the 2L class.
1963-1968
404 VICTORY IN THE EAST AFRICAN SAFARI RALLY
In the East African Safari the PEUGEOT 404 won first place overall 5 times, and 4 other first places in its category (1963, 1966, 1967, 1968).
1974-1978
5 VICTORIES FOR THE 504 SALOON
The PEUGEOT 504 Saloon and the 504 V6 Coupé won the Bandama Rally twice and the Morocco Rallye twice (1975, 1976) as well as the Safari Rally and the Rallye de Côte d'Ivoire in 1978.
1985-1986
THE 205 T16 MYTH
Under the sporting direction of Jean TODT, the 205 Turbo 16 showed a very high speed and won a string of victories (manufacturer and driver's world championship titles).
1987-1988
THE 205 T16 WINS THE PARIS-DAKAR, TWICE
Its successes chimed with the general public, increasing sales of the 205 and allowing PEUGEOT to keep its head above water in a difficult economic period.
1989-1990
THE 405 T16 BREAKS THE PIKES PEAK RECORD
In the wake of two victories and records at the Pikes Peak race, the 405 T1, driven by Ari Vatanen, won the 1989 and 1990 Paris Dakar.
1991-1993
THE 905 EATS UP THE TRACK
The 905 won three races in 1991 and five in 1992, including the 24 Hours of Le Mans, and became world champion. The peak came in 93 with a historic triple in Le Mans, the 905 occupying all 3 places on the podium.
2007-2008
908 FIRST AT SPA (BELGIUM), ROAD ATLANTA (USA)
The 908 Turbo Diesel FAP soine in endurance events: 2nd in 2007 and 2008 at the 24H of Le Mans.
2009-2011
908 1ST AT SPA (BELGIUM), ROAD ATLANTA (USA)
The 908 achieved the double in 2009, and finished 2nd, 3rd, 4th and 5th in 2011, winning the LMS championship.
2013
NEW RECORD AT PIKES PEAK
PEUGEOT broke the Pikes Peak hill-climb record with the 208 T16 Pikes Peak and nine-time World Rally Champion Sébastien LOEB. A historic time of 8min 13s 878 still unmatched.
2015
A RETURN TO RALLY-RAID
After a first race in South America for the Dakar, the PEUGEOT 2008 DKR won a double in the China Silk Road Rally with Stéphane PETERHANSEL 1st and Cyril DESPRES, 2nd.
2015
208 WRX, WORLD RALLY-CROSS CHAMPION
Team PEUGEOT-Hansen crowned FIA World RX Team World Champion.
2016
2008 DKR RALLY-RAID WINS
Only one year after its return to rally-raid, PEUGEOT won the Dakar Rally. Six months later, the brand won the Silk Way Rally between Moscow and Beijing.
2016
SÉBASTIEN LOEB TO REPRESENT PEUGEOT
After his brilliant performances in the Dakar with the PEUGEOT Total Team (4 stage wins in his first participation), Sébastien LOEB joined the PEUGEOT-Hansen Rally-Cross Team the same year. PEUGEOT wins the vice-world champion manufacturer title with the 208WRX.
2017
THE YEAR OF THE 3008
Only one year after its return to rally-raid, PEUGEOT was crowned winner of the Dakar Rally with the most successful team in the history of the race, PETERHANSEL / COTTRET. 6 months later, their team-mates Cyril DESPRES / David CASTERA were victorious in the Silk Way Rally, between Moscow and Beijing.
2018
PEUGEOT 208 WR, 2 WINS BY SÉBASTIEN LOEB
PEUGEOT officially entered as a factory team with the PEUGEOT TOTAL team with the PEUGEOT 208 WRX with 2 wins by Sébastien Loeb.
2019
RETURN TO WEC
PEUGEOT announced its return to the WEC and began working on the design of the PEUGEOT 9X8 Hypercar.
PEUGEOT unveiled the powertrain for the PEUGEOT 9X8 Hypercar in 2020.
2019-2022
208 RALLY4, LEADER IN ITS CLASS
Marketing of the PEUGEOT 208 Rally4, a rally car intended for customer competition programmes in 2019.
In 2022, the 208 Rally4 was the world market leader in the Rally4 category with over 300 cars sold worldwide.
9X8, PERFORMANCE
REINVENTED
Less than a year after the revelation of its concept, the PEUGEOT TotalEnergies Team marked its competition début in the summer of 2022 and ran in 3 races.
In 2023, it will participate in its first full WEC season (7 races).
9X8, PERFORMANCE
REINVENTED
Less than a year after the revelation of its concept, the PEUGEOT TotalEnergies Team marked its competition début in the summer of 2022 and ran in 3 races.
In 2023, it will participate in its first full WEC season (7 races).