PEUGEOT is a proud partner of Born Free, which works to protect wild species and wild places by engaging, educating and empowering local communities to co-exist with wild animals in Kenya and other countries around the world. Since 2023, PEUGEOT has supported Born Free in building beehive fences and predator-proof bomas in their Meru Conservation Area in Kenya, and organizing elephant behavior workshops for local communities. We are also proud to provide Born Free with PEUGEOT Landtrek pickups they can use on the ground on a daily basis.
We turned EV chargers into sculptures to captivate people on the streets of Paris with one clear message - lions are threatened with extinction and we need to act now to protect them. Your donation could provide quality food and expert care.
Will Travers, OBE, co-founder of BORN FREE said: “The growing human population can lead to increased conflict with wildlife for example, lions attacking livestock. But with Peugeot’s support and commitment, BORN FREE is deploying effective, innovative strategies such as predator proof fences, or Bomas, to protect people and cattle, to conserve natural resources, protect wildlife and safeguard local people helping keep everyone safe.”
Linda Jackson, CEO of PEUGEOT: "Today, more than ever, a brand like PEUGEOT must contribute to a more responsible and sustainable world for future generations. We are on our way to achieving our Carbon Net Zero objective, but there are different ways of getting there. I am convinced that EDUCATION is one of the keys to a more sustainable world and that's why we want to make our contribution”.
POWERED
BY LIONS
Peugeot – official education partner of Born Free
PEUGEOT is a proud partner of Born Free, which works to protect wild species and wild places by engaging, educating and empowering local communities to co-exist with wild animals in Kenya and other countries around the world. Since 2023, PEUGEOT has supported Born Free in building beehive fences and predator-proof bomas in their Meru Conservation Area in Kenya, and organizing elephant behavior workshops for local communities. We are also proud to provide Born Free with PEUGEOT Landtrek pickups they can use on the ground on a daily basis.
We turned EV chargers into sculptures to captivate people on the streets of Paris with one clear message - lions are threatened with extinction and we need to act now to protect them.
Your donation could provide quality food and expert care.
Will Travers, OBE, co-founder of BORN FREE said: “The growing human population can lead to increased conflict with wildlife for example, lions attacking livestock. But with Peugeot’s support and commitment, BORN FREE is deploying effective, innovative strategies such as predator proof fences, or Bomas, to protect people and cattle, to conserve natural resources, protect wildlife and safeguard local people helping keep everyone safe.”
Linda Jackson, CEO of PEUGEOT: "Today, more than ever, a brand like PEUGEOT must contribute to a more responsible and sustainable world for future generations. We are on our way to achieving our Carbon Net Zero objective, but there are different ways of getting there. I am convinced that EDUCATION is one of the keys to a more sustainable world and that's why we want to make our contribution”.
King was rescued from an apartment on the outskirts of Paris, where he was being kept illegally as a pet in a small cage. After being confiscated by French authorities he was rehabilitated and brought to Born Free’s big cat sanctuary at Shamwari, South Africa in July 2018. He now lives with his companion Thea in a spacious enclosure amongst the African grasslands.
Thea was being kept illegally as a pet in France but was surrendered by her ‘owner’ in January 2019 when she was just eight weeks old. In desperate need of proper care, she was rehabilitated before moving to Born Free’s big cat sanctuary at Shamwari, South Africa, in October 2019. Thea now lives happily in her natural habitat with her companion, King.
Born in captivity, Saida was sold to a circus in France when she was just four months old. Along with lions, Angela, Bellone and Louga, she lived in poor conditions and was forced to perform. Thankfully all three lions were surrendered by the circus to a French wildlife centre, in 2018. Becoming known as the ‘Lions of Lockdown’, their relocation to Born Free’s big cat sanctuary in South Africa was delayed due to COVID, but the trio finally arrived in February 2022.
Dadou was rescued from a sports car on the Champs-Elysées in Paris, France. He was being kept illegally as a pet with an owner who took selfies with him. The tip of his tail was missing and the muscles in his legs were underdeveloped.
Dadou was rehabilitated at a French wildlife rescue centre before making the journey to Born Free’s big cat sanctuary at Shamwari, South Africa, in October 2019. He now lives, soaking up the sun, with his companion Horus.
MEET BORN FREE
For 40 years Born Free has fought tirelessly to protect wild animals, whether in captivity or in their natural habitat, and improve their welfare across the globe.
They rescue and care for animals that have suffered abuse and exploitation, at sanctuaries in Africa, and work with local communities to conserve endangered species and their habitats.
For 40 years Born Free has fought tirelessly to protect wild animals, whether in captivity or in their natural habitat, and improve their welfare across the globe.
They rescue and care for animals that have suffered abuse and exploitation, at sanctuaries in Africa, and work with local communities to conserve endangered species and their habitats.
