September, 2024

5 minutes read

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Emeric Tchatchoua:
 
“3.PARADIS is the brand of the future, and PEUGEOT is in the same frame of mind”.

 

At the European preview of the PEUGEOT INCEPTION CONCEPT in Paris, the Lion brand revealed a groundbreaking collaboration with fashion designer Emeric Tchatchoua, founder of 3.PARADIS. Combining innovation and elegance, this encounter embodies a shared vision of a future where design, creativity and sustainability meet.

 

In this interview, Emeric Tchatchoua shares his conception of Allure, his unique approach to textile design, and the shared values that bind his brand to PEUGEOT. Find out more about this collaboration and how fashion and the automobile influence each other. 

PEUGEOT Magazine:

What is your definition of Allure, and how does it manifest itself in your designs? 

 

Emeric Tchatchoua: For me, Allure is a way of life, a natural elegance, both in appearance and behavior. It's expressed in the cut, material and details of the garments. At 3.PARADIS, we pay particular attention to volumes, silhouettes and the small details that add a unique touch to each creation. 

PM:

How do you source your materials, and were you inspired by the fabrics used at PEUGEOT? 

 

ET: I source mainly from French suppliers, as local know-how is important to us, both for reasons of quality and durability. We're also inspired by rich textures and automotive materials like those I saw in the 408 we had during Paris Fashion Week, particularly its smooth leather. I thought the stitching finish was beautiful. I found it very chic and luxurious. 

Emeric Tchatchoua:
 
“3.PARADIS is the brand of the future, and PEUGEOT is in the same frame of mind”.

 

At the European preview of the PEUGEOT INCEPTION CONCEPT in Paris, the Lion brand revealed a groundbreaking collaboration with fashion designer Emeric Tchatchoua, founder of 3.PARADIS. Combining innovation and elegance, this encounter embodies a shared vision of a future where design, creativity and sustainability meet.

 

In this interview, Emeric Tchatchoua shares his conception of Allure, his unique approach to textile design, and the shared values that bind his brand to PEUGEOT. Find out more about this collaboration and how fashion and the automobile influence each other. 

PEUGEOT Magazine:

What is your definition of Allure, and how does it manifest itself in your designs? 

 

Emeric Tchatchoua: For me, Allure is a way of life, a natural elegance, both in appearance and behavior. It's expressed in the cut, material and details of the garments. At 3.PARADIS, we pay particular attention to volumes, silhouettes and the small details that add a unique touch to each creation. 

PM:

How do you source your materials, and were you inspired by the fabrics used at PEUGEOT? 

 

ET: I source mainly from French suppliers, as local know-how is important to us, both for reasons of quality and durability. We're also inspired by rich textures and automotive materials like those I saw in the 408 we had during Paris Fashion Week, particularly its smooth leather. I thought the stitching finish was beautiful. I found it very chic and luxurious. 

PM:

Does the automobile influence your designs?

 

ET: Absolutely. The curves of cars often inspire the cuts of my clothes. Details I've observed in cars, such as seams or materials, directly influence my collections, especially denim or quilted pieces. 

PM:

How might your work in fashion influence the automotive industry? 

 

ET: Storytelling is something our worlds have in common. Fashion, like cars, tells a story and makes people dream. The technologies we use, such as 3D printing, or the graphic aspect of clothes can also inspire the interior design of cars. 

PM:

Does the automobile influence your designs? 

 

ET: Absolutely. The curves of cars often inspire the cuts of my clothes. Details I've observed in cars, such as seams or materials, directly influence my collections, especially denim or quilted pieces. 

PM:

How might your work in fashion influence the automotive industry? 

 

ET: Storytelling is something our worlds have in common. Fashion, like cars, tells a story and makes people dream. The technologies we use, such as 3D printing, or the graphic aspect of clothes can also inspire the interior design of cars. 

“Our shared values, such as elegance and innovation, come together, which makes this collaboration a natural fit.”
“Our shared values, such as elegance and innovation, come together, which makes this collaboration a natural fit.”

PM:

What do you like about working with PEUGEOT? 

 

ET: I appreciate PEUGEOT's commitment to responsible causes and electrification, which is in line with our forward-looking vision. 3.PARADIS is the brand that looks to the future, whose stance is truly “a brand for today and tomorrow”. I found that PEUGEOT had this same mindset and this same way of doing things. Our shared values, such as elegance and innovation, come together, which makes this collaboration a natural fit. 

 

I also love Mathias, I really like the way he produces. We had a similar way of creating: “how can we put design at the service of society?” and it's the same for 3.PARADIS. 

PM:

What do you like about working with PEUGEOT? 

 

ET: I appreciate PEUGEOT's commitment to responsible causes and electrification, which is in line with our forward-looking vision. 3.PARADIS is the brand that looks to the future, whose stance is truly “a brand for today and tomorrow”. I found that PEUGEOT had this same mindset and this same way of doing things. Our shared values, such as elegance and innovation, come together, which makes this collaboration a natural fit. 

 

I also love Mathias, I really like the way he produces. We had a similar way of creating: “how can we put design at the service of society?” and it's the same for 3.PARADIS. 

PM:

What advice would you give to a young designer? 

 

ET: Be yourself, be authentic. Your design should reflect your uniqueness, because that's what makes your work unique. 

PM:

How do you see 3.PARADIS evolving? 

 

ET: 3.PARADIS is more than a fashion brand. We want to explore other means of expression and offer people a 360° experience, while remaining rooted in fashion, our entry point to creativity. 

PM:

What advice would you give to a young designer? 

 

ET: Be yourself, be authentic. Your design should reflect your uniqueness, because that's what makes your work unique. 

PM:

How do you see 3.PARADIS evolving? 

 

ET: 3.PARADIS is more than a fashion brand. We want to explore other means of expression and offer people a 360° experience, while remaining rooted in fashion, our entry point to creativity.