FIVE SHADES OF STYLE WITH PEUGEOT AND YELLOWKORNER
MOTS-CLÉS:
Peugeot & Moi
June 9th, 2023
5 minutes read
IEva Lafferrere, International Marketing Director at YellowKorner, explains the meaning of a partnership with the Lion Brand.
"The aim of this artistic collaboration with Peugeot is to reveal the Allure with five visions, five approaches and five universes.
In photography, Allure can be everywhere: it is the power, the strength that we will find in Laurent Baheux's photographs of lions, for example. It is also the subtlety, the softness of the photographs of Teresa Freitas with her very colourful universe. L'Allure is also about beauty, freedom and the passion of what you do with your heart. I think you have to be true to your convictions and do things with passion. Finally, Allure is commitment. This value, which is primordial for PEUGEOT, is also very important at YellowKorner.
With PEUGEOT, we also share other values and common objectives.
Emotion is one of these values. To walk through the door of a YellowKorner gallery is to accept to let your emotions speak. In fact, most of our clients choose their photography because they have fallen in love with it. Emotion is at the heart of our business.
Excellence is also one of our shared values. We produce high quality products in our own laboratory. Like Peugeot, we have real know-how. "
This collaborative work is a founding act for the five photographers who are invited to produce a series of fifteen photos each. In each series, three photos are dedicated to the interpretation of the Allure and transcribe the vision of each artist of the PEUGEOT universe through his own creative environment.
Without revealing the artists' creations, here is nevertheless a presentation of each one which should make your mouth water!
"Allure is essential because it pushes me to discover what I don't know yet. In her quest, Teresa embarked on a roadtrip to Morocco, a land of colours par excellence. In search of the most intense vibrations, the photographer was able to capture scenes of colourful life, each more colourful than the next.
"Allure is essential because it pushes me to discover what I don't know yet. In her quest, Teresa embarked on a roadtrip to Morocco, a land of colours par excellence. In search of the most intense vibrations, the photographer was able to capture scenes of colourful life, each more colourful than the next.
For Laurent Baheux, "Allure is the strength, pride and infinite beauty of the wild world". His expression of allure is found in the heart of Kenya, the undisputed territory of the king of animals. For the artist, the lion, with its natural nobility, its haughty stance and its wild mane, is a perfect embodiment of allure.
For Laurent Baheux, "Allure is the strength, pride and infinite beauty of the wild world". His expression of allure is found in the heart of Kenya, the undisputed territory of the king of animals. For the artist, the lion, with its natural nobility, its haughty stance and its wild mane, is a perfect embodiment of allure.
For me, Allure is natural, I just have to pick from around me. A specialist in atypical portraits, it is by "looking in the dark corners" of everyday life that he finds those who, for him, embody the Allure, his superheroes, as he is wont to call them.
For me, Allure is natural, I just have to pick from around me. A specialist in atypical portraits, it is by "looking in the dark corners" of everyday life that he finds those who, for him, embody the Allure, his superheroes, as he is wont to call them.
For me, Allure is natural, I just have to pick from around me. A specialist in atypical portraits, it is by "looking in the dark corners" of everyday life that he finds those who, for him, embody the Allure, his superheroes, as he is wont to call them.
For me, Allure is natural, I just have to pick from around me. A specialist in atypical portraits, it is by "looking in the dark corners" of everyday life that he finds those who, for him, embody the Allure, his superheroes, as he is wont to call them.
It is in Italy, in Tuscany to be precise, that this renowned photographer went to look for the Allure. For him, Allure is the work of man, and the Tuscan landscapes are the perfect embodiment of this. "Allure is beyond normalcy. Everyone can enjoy it, of course, but not everyone can create it.
It is in Italy, in Tuscany to be precise, that this renowned photographer went to look for the Allure. For him, Allure is the work of man, and the Tuscan landscapes are the perfect embodiment of this. "Allure is beyond normalcy. Everyone can enjoy it, of course, but not everyone can create it.