NEW E-2008: THE STORY OF A RENAISSANCE
MOTS-CLÉS:
Peugeot & Moi
June 9th, 2023
6 minutes read
I usually say that we designers are like multisensory sponges. Societal, environmental, architectural or artistic trends: everything inspires us. We are at the heart of everything that moves and our artistic work is nourished by our understanding of the world today and in the future.
Of course, we are attentive to what our competitors are doing in terms of creation and audacity, but we cultivate our own history. PEUGEOT is a brand with a strong identity and a very precise, constantly updated trajectory. It is also this trajectory that guides our work as designers and guides us in terms of formal language and signature.
In the context of vehicle design renewal, our key words are identity and modernity. Our main objective is to connect with the automotive modernity of the moment. This is really what guides our work.
The renewal of a vehicle takes place about 4 years after it is first put on the market. After a full year of marketing we look at commercial performance. We then prepare the brief and the style scenarios. The 2 years before the launch allow the vehicle to be developed. Our product plans are defined well in advance so that the entire PEUGEOT range presented in the showrooms is always consistent.
However, depending on the various technological advances and customer feedback, we can extend the scope of the transformation initially planned. For example, for E-2008, our plan evolved with the Brand's objective of offering a 100% electric range by 2030. The challenge is to adapt the overall efficiency of the car to accommodate the technology needed for greater autonomy.
Three main objectives have been set for the new E-2008 version:
Three main objectives have been set for the new E-2008 version: