Throughout the years of the design process, new models are presented to a panel of customers several times for their impressions and observations. During these phases, we heard a lot of strong opinions on the new E-3008!
The E-3008 is full of surprises
Throughout the years of the design process, new models are presented to a panel of customers several times for their impressions and observations. During these phases, we heard a lot of strong opinions on the new E-3008!
When teams start designing a new model like the E-3008, they have to look to the long term and invent tomorrow's trends. As the only external yardstick, the customer panel presentations are of paramount importance. This customer involvement process has 4 major stages.
The four key steps
The concept test. A physical silhouette on a 1:1 scale. It provides information on intentions, and gives an idea of the shapes, dimensions, and importance of the suggested features.
The style test. Several dozen people are invited to evaluate the styling of a mystery model and make. At this stage, the model has to surprise if it is to appeal to the general public in 3 years.
The industrial manufacturing commitment test. One-day testers come from France and Europe. They have several hours to immerse themselves in the car, both inside and out, then answer a questionnaire and indicate their interest in buying the model.
The pre-launch test. A final model, one of the first to be manufactured, is displayed in showroom conditions alongside its main competitors.
The four key steps
The concept test. A physical silhouette on a 1:1 scale. It provides information on intentions, and gives an idea of the shapes, dimensions, and importance of the suggested features.
The style test. Several dozen people are invited to evaluate the styling of a mystery model and make. At this stage, the model has to surprise if it is to appeal to the general public in 3 years.
The industrial manufacturing commitment test. One-day testers come from France and Europe. They have several hours to immerse themselves in the car, both inside and out, then answer a questionnaire and indicate their interest in buying the model.
The pre-launch test. A final model, one of the first to be manufactured, is displayed in showroom conditions alongside its main competitors.
A memorable encounter!
Throughout this journey, encounters between the new E-3008 and the public elicited a wide range of reactions. The discovery of an Electric Fastback SUV was a real surprise for the testers. Futuristic, powerful, qualitative, desirable, high-tech, and a vehicle that makes you want to be driven: the exterior design won over the public. The interior, with its Panoramic i-Cockpit®, makes an instant impression, especially the 21-inch, curved HD panel. The high-quality materials create a feeling of luxury, even on the passenger side. Ergonomics have been designed so that all functions are naturally within reach, giving some the sensation of being at the controls of a flight simulator! The overriding feeling is that of a whole new generation of cars.
A memorable encounter!
Throughout this journey, encounters between the new E-3008 and the public elicited a wide range of reactions. The discovery of an Electric Fastback SUV was a real surprise for the testers. Futuristic, powerful, qualitative, desirable, high-tech, and a vehicle that makes you want to be driven: the exterior design won over the public. The interior, with its Panoramic i-Cockpit®, makes an instant impression, especially the 21-inch, curved HD panel. The high-quality materials create a feeling of luxury, even on the passenger side. Ergonomics have been designed so that all functions are naturally within reach, giving some the sensation of being at the controls of a flight simulator! The overriding feeling is that of a whole new generation of cars.
Questions turned into satisfaction!
Despite the secrecy, some people quickly realised this was an electric vehicle, prompting the usual questions about range. With a range of up to 435 miles, the E-3008 immediately put those questions to rest. The panel saw the expected versatility: whatever their needs or family situation, everyone was able to project themselves behind the wheel of this fastback SUV. The second concern? Roominess. The fastback profile still offers a boot with a huge 520-litre carrying capacity, so the panel was once again convinced. A true new-generation SUV, the new E-3008 was winning over customers from day one.
Questions turned into satisfaction!
Despite the secrecy, some people quickly realised this was an electric vehicle, prompting the usual questions about range. With a range of up to 435 miles, the E-3008 immediately put those questions to rest. The panel saw the expected versatility: whatever their needs or family situation, everyone was able to project themselves behind the wheel of this fastback SUV. The second concern? Roominess. The fastback profile still offers a boot with a huge 520-litre carrying capacity, so the panel was once again convinced. A true new-generation SUV, the new E-3008 was winning over customers from day one.
