Discover style as you've never seen it before. This is the beginning of Peugeot's collaboration with a new partner: YellowKorner, the world's leading publisher and distributor of fine art photography. The project kicked off on April 20 at the Venice International Photography Festival, where representatives from Peugeot attended at the invitation of YellowKorner, partner of the festival.
Peugeot and YellowKorner: leaders in aesthetics
Peugeot has already collaborated with new generation designers such as Emeric Tchatchoua and J. Demsky. By partnering with YellowKorner, Peugeot offers you a new artistic experience and invites you to share its optimistic vision of the future.
For this new project, five renowned photographers, Teresa Freitas, Laurent Baheux, Mr. Fifou, Laurence Laborie and Oliviero Toscani, have been chosen to capture the most alluring moments in their own creative worlds around the world.
Allure, Emotion, Excellence: sharing values
Eva Lafferrere, International Marketing Director at YellowKorner, explains the meaning of a partnership with Peugeot.
"The aim of this artistic collaboration with Peugeot is to explore the concept of 'allure' through five different visions, five approaches and five universes.
In photography, allure can be everywhere: it is the power and the strength that we will find in Laurent Baheux's photographs of lions, for example. It is also the subtlety, the softness of the photographs of Teresa Freitas with her very colourful universe. Allure is also about beauty, freedom and the passion of what you do with your heart. I think you have to be true to your convictions and do things with passion. Finally, allure is commitment. This value, which is intrinsic for Peugeot, is also very important at YellowKorner. We also share other values and common objectives. Emotion is one of them. To walk through the door of a YellowKorner gallery is to let your emotions speak. In fact, most of our clients choose their photography because they have fallen in love with it. Emotion is at the heart of our business. Excellence is also one of our shared values. We produce high quality products in our own laboratory. Like Peugeot, we have real know-how."
Discover five shades of Allure
This collaborative work is important for the five photographers, who were invited to produce a series of fifteen photos each. In each series, three photos are dedicated to the interpretation of allure and show each artist's vision of the Peugeot universe through their own creative environment. Without revealing the artists' creations, here is nevertheless a preview of each one:
Teresa Freitas: "The Allure in the colours
"Allure is essential because it pushes me to discover what I don't know yet." In her quest, Teresa embarked on a road trip to Morocco, a land of vivid imagery. In search of the most intense emotions, the photographer was able to capture scenes of everyday life, each more colourful than the next.
Teresa Freitas: "The Allure in the colours
"Allure is essential because it pushes me to discover what I don't know yet." In her quest, Teresa embarked on a road trip to Morocco, a land of vivid imagery. In search of the most intense emotions, the photographer was able to capture scenes of everyday life, each more colourful than the next.
Laurent Baheux : "The Lion Style"
For Laurent Baheux, "Allure is the strength, pride and infinite beauty of the wild world." His expression of allure is found in the heart of Kenya, the undisputed territory of the king of animals. For the artist, the lion, with its natural nobility, its haughty stance and its wild mane, is a perfect embodiment of allure.
Laurent Baheux : "The Lion Style"
For Laurent Baheux, "Allure is the strength, pride and infinite beauty of the wild world." His expression of allure is found in the heart of Kenya, the undisputed territory of the king of animals. For the artist, the lion, with its natural nobility, its haughty stance and its wild mane, is a perfect embodiment of allure.
Mr Fifou: "Pride of Style"
"For me, allure is natural, I just have to look around me." A specialist in atypical portraits, it is by "looking in the dark corners" of everyday life that he finds those who, for him, embody allure – his "superheroes", as he sometimes calls them.
Mr Fifou: "Pride of Style"
"For me, allure is natural, I just have to look around me." A specialist in atypical portraits, it is by "looking in the dark corners" of everyday life that he finds those who, for him, embody allure – his "superheroes", as he sometimes calls them.
Laurence Laborie: "The feminine Allure"
Laurence Laborie chose to capture her vision of allure in the sumptuous volcanic landscapes of the island of Lanzarote. To understand her definition of allure, she says it best: "It's almost like a perfume, it's something indefinable but which is nevertheless unanimously accepted. Allure is the light that a person gives off, it is the aura, it is the soul... Quite simply."
Laurence Laborie: "The feminine Allure"
Laurence Laborie chose to capture her vision of allure in the sumptuous volcanic landscapes of the island of Lanzarote. To understand her definition of allure, she says it best: "It's almost like a perfume, it's something indefinable but which is nevertheless unanimously accepted. Allure is the light that a person gives off, it is the aura, it is the soul... Quite simply."
Oliviero Toscani: "The landscape of Allure"
It is in Italy, in Tuscany to be precise, that this renowned photographer went to look for allure. For him, allure is the work of man, and the Tuscan landscapes are the perfect embodiment of this. "Allure is beyond normalcy. Everyone can enjoy it, of course, but not everyone can create it."
Oliviero Toscani: "The landscape of Allure"
It is in Italy, in Tuscany to be precise, that this renowned photographer went to look for allure. For him, allure is the work of man, and the Tuscan landscapes are the perfect embodiment of this. "Allure is beyond normalcy. Everyone can enjoy it, of course, but not everyone can create it."
To discover these exceptional artistic creations, visit the YellowKorner galleries on the YellowKorner.com website from October 2023. They will also hold several private viewings, featuring the artists themselves, which will be held in the main YellowKorner galleries in Europe. The photos will also be exhibited in the Peugeot network.
