From 14 November to 2 December 2022, the first international 408 tests for press and influencers took place in Sitges, Spain.
550 journalists and 50 bloggers were invited to Catalonia to get to know the latest saloon car from the Lion brand: the Peugeot 408.
Allure, Emotion and Excellence in Spain
Feline and dynamic, the elegant saloon car showed off its best profile as it criss-crossed the Catalan roads under the curious eye of photographers. With its unmistakable style, the new 408 didn't hesitate to proudly show off its best features.
Allure, Emotion and Excellence in Spain
Feline and dynamic, the elegant saloon car showed off its best profile as it criss-crossed the Catalan roads under the curious eye of photographers. With its unmistakable style, the new 408 didn't hesitate to proudly show off its best features.
Peugeot 408 in front of the Monastery of Santes Creus
Three routes, one 408 and six bloggers: 18 possibilities
As well as being less than just an hour's drive southwest of Barcelona, Sitges is strategically located as a starting point to discover some of the wonders of Catalonia.
Three routes, one 408 and six bloggers: 18 possibilities
As well as being less than just an hour's drive southwest of Barcelona, Sitges is strategically located as a starting point to discover some of the wonders of Catalonia.
Three routes (58.3 km in 1 hour, 82 km in 1 hour 30 minutes and 178 km in 2 hours 50 minutes) combining winding roads and expressways had been carefully designed to offer the most complete driving experience possible in the Peugeot 408.
Three routes (58.3 km in 1 hour, 82 km in 1 hour 30 minutes and 178 km in 2 hours 50 minutes) combining winding roads and expressways had been carefully designed to offer the most complete driving experience possible in the Peugeot 408.
The blogosphere has its say
6 car bloggers from all over Europe took part in the test drive. They took it in turns to get into the new 408. Who are these bloggers? What is their relationship with their community – and most importantly, what did they think after their 408 test drive?
I am Telva Somoza and I live in Spain. I am the community manager of the Prensa Ibérica publishing group, which includes more than 22 national newspapers such as El Periódico de Catalunya, Sport, Levante or Faro de Vigo, and more.
I am Telva Somoza and I live in Spain. I am the community manager of the Prensa Ibérica publishing group, which includes more than 22 national newspapers such as El Periódico de Catalunya, Sport, Levante or Faro de Vigo, and more.
Their community
My community has been able to grow rapidly thanks to all the contacts I have in the automotive world. I have a male audience aged between 25 and 45 – all of them car enthusiasts of course! They appreciate me sharing my driving experiences, it does a lot for them emotionally.
My community trusts me in the way I communicate my content. I offer content that contains both general information and also elements for further training.
Her opinion on the evolution of the Peugeot brand
To me, it's like they've upgraded, not just in terms of quality, but in terms of brand identity and perceived quality. Today, it seems that people buy more premium cars than they did 10 years ago. It's more in line with a mature clientele.
I remember that when I was a teenager, we were all looking forward to getting these famous 206s – but now we are looking for a bit more than that.
I am Laurent Schmidt, I live in France. I am a car designer, I make videos on YouTube and I regularly test Peugeot cars.
I am Laurent Schmidt, I live in France. I am a car designer, I make videos on YouTube and I regularly test Peugeot cars.
His beginning as a car blogger
I started completely by mistake. At first, I wasn't meant to do this at all. I started by posting pictures of my work as a car designer on Instagram. I got more and more views and started getting invitations from different car manufacturers. Obviously, I loved the atmosphere and the fact that I could test drive cars in a privileged setting. I felt like I was fulfilling my childhood dream.
Their community
My community is like me. They are thirty-somethings and passionate about cars. I think what they like about my videos is the way I go into detail, the depth of my descriptions.
I really appreciate the recognition that comes from my community. I like to have their opinion on the content that I propose to them and to answer their questions too. These exchanges allow me to constantly improve my content.
His opinion on the evolution of the Peugeot brand
I really like the direction they are taking. You can feel that the brand wants to become more premium to take a new place against the competition in this sector. I think it's great because I've loved Peugeot for a long time. To see that the brand is renewing itself while remaining in the current world, I find that really cool.
I am Bernd Conrad, I live in Germany. I created Autonotizen, an automotive website and a YouTube channel. I am also a content creator for motorsport and motorbike media.
I am Bernd Conrad, I live in Germany. I created Autonotizen, an automotive website and a YouTube channel. I am also a content creator for motorsport and motorbike media.
Their community
My website has between 100,000 and 120,000 visitors per month and the videos on my YouTube channel have around 800,000 views per month. My content covers all kinds of vehicles: from small cars to sports cars. My core audience is between 25 and 54 years old.
The preferred content of its community
My community's favourite content is the complete presentation of a car: from the interior to the exterior, the handling, the prices but also the comparison with the competition. My followers and subscribers like to have as much information as possible about cars: this is the content they are looking for.
I'm Carla Welti, I live in Switzerland where I created a content creation and social media management agency in the automotive field. I am also an influencer on Instagram.
I'm Carla Welti, I live in Switzerland where I created a content creation and social media management agency in the automotive field. I am also an influencer on Instagram.
Her debut as a car blogger
Cars are part of my DNA. I fell into it when I was a child, so to speak: I grew up around it. Three years ago, I had the opportunity to accompany a friend of mine on a car race and that's where it all started.
Their community
My community is quite diverse. It is made up of motorsport enthusiasts, like me, who want to know my opinion on vehicles, but also people who simply like to follow me in my daily life, which I regularly share on Instagram.
Her opinion on the evolution of the Peugeot brand
I have to admit that I am quite impressed: I really like the change the brand has made. Lately I've noticed that they've really focused on comfort but also on design. I really like the direction the brand is taking.
I am Mario Herraìz, a motoring journalist living in Spain. I am one of the founders of Topes de Gama, one of the most influential digital channels in Spain. I am also the co-founder of Car Unplugged, a YouTube channel specialising in cars, which has a growing number of subscribers.
I am Mario Herraìz, a motoring journalist living in Spain. I am one of the founders of Topes de Gama, one of the most influential digital channels in Spain. I am also the co-founder of Car Unplugged, a YouTube channel specialising in cars, which has a growing number of subscribers.
Their community
My community is quite large and I am pleased to see that the number of women among my followers and subscribers is increasing. Usually, in this kind of theme, the female audience represents 8% to 10%. Today, I have about 45% women among my followers and subscribers, which is great!
With my community, I can have a daily and very direct interaction about the experiences I share about a new vehicle. We interact easily, that's what I like.
His opinion on the evolution of the Peugeot brand
I see that Peugeot is positioning itself towards premium but not the conservative and classic premium, a premium more oriented towards style and more in line with the current era.
I am Megan Kohler and I live in Switzerland. I have a communications company specialising in watches and cars, from motorsports to classic cars to more modern cars.
I am Megan Kohler and I live in Switzerland. I have a communications company specialising in watches and cars, from motorsports to classic cars to more modern cars.
Her debut as a car blogger
I started sharing content on Instagram as I'm passionate about cars, watches and photos. As time went on, it kept growing – much to my surprise and delight!
Their community
I have a large community of classic car, modern car, motorsport and watch enthusiasts. All these areas are related and they don't all come for the same reason, but as I offer content that mixes these themes, they like it.
Her opinion on the evolution of the Peugeot brand
I think the brand is going in a good direction by creating designs that are different from what we used to see, while keeping their identity. They dare to offer different things while remaining reassuring. For me, it's on the right track!
