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With an elegant and sober body, designed by famous Italian car designer Pininfarina, the 403 was both discreet and bourgeois. For the first time we see a curved windshield, a futuristic look that stood out against other designs from the same era.
The model became iconic thanks to TV detective Lieutenant Columbo who made the Peugeot 403 Cabriolet known in the USA. Accompanied by his trademark worn-out raincoat and a chewed cigar in the corner of his mouth, Columbo, played by actor Peter Falk, drove a 1960 model, registered 'California 044 APD'.