In its first edition since the COVID-19 pandemic and the reopening of the borders, the Shanghai Motor Show took place from 18 to 27 April 2023. This was a major event for international car manufacturers, as China is now the largest car market in the world. Manufacturers from all over the world, as well as Chinese manufacturers, took advantage of this exceptional showcase to present no less than a hundred new models, most of which were electric.
The Shanghai Motorshow is renowned as the most influential automotive exhibition in Asia. It attracts thousands of visitors, journalists and industry professionals every year – and the 2023 edition was the biggest yet. There were a total of 906,000 visitors and over 13,000 domestic and international press representatives!
The Middle Kingdom at the heart of the global electrification strategy
In 2022, the Chinese market for new energy vehicles reached an impressive 6.8 million vehicles, accounting for two-thirds of the global total. China is also the largest exporter of electric vehicles, reflecting its growing influence in the development of the global automotive industry.
That's why China is considered an ideal testing ground for electric vehicles. Chinese customers have widely adopted electric vehicles, with electrification penetration reaching 30% in the first quarter of 2023. Plus, charging infrastructure is well developed in China. There are charging stations at every service station, and in some cities at least 30% of parking spaces in shopping centres reserved for electric vehicles.
Indeed, the Chinese government has strongly encouraged the installation of charging stations and battery exchange stations over the past decade. This proactive policy is facilitating the expansion of electrification in the country. Today, electric cars in China are offered at competitive pricing compared with traditional cars, giving customers the freedom to choose. New Chinese electric vehicle brands offer direct sales, and have set up showrooms in shopping centres to create a unique buying experience.
The Lion in the Chinese market
The Peugeot stand at the show made a splash in the Chinese market. Linda Jackson, Peugeot's CEO, highlighted the company's electrification vision and capacity for innovation through the Peugeot 408X and the Peugeot Inception concept car, both of which were featured on the stand.
"Both the Peugeot 408X and the Peugeot Inception concept are a perfect demonstration of Peugeot's capacity for innovation and a brilliant illustration of the brand's three values: Allure, Emotion, Excellence. With their head-turning appearance, these two vehicles will Chinese customers to Peugeot in an unforgettable way.”
Peugeot, a symbol of French style in China
In a market where many brands (national and international) are starting to make waves, it's essential for Peugeot to stand out – something we think we're quite good at.
From the beginning, we've proudly talked about our French roots, and it's no different as we start to communicate with Chinese customers. And we know it's working; many in the market say Peugeot is what comes to mind when they think about a French brand.
From the beginning, we've proudly talked about our French roots, and it's no different as we start to communicate with Chinese customers. And we know it's working; many in the market say Peugeot is what comes to mind when they think about a French brand.
There isn't a direct translation of 'allure' in any of the Chinese languages, but the following idiom – 动感时尚的法式魅力 – means "dynamic and stylish French charm". And we agree!
Find out more about Peugeot's electrified vehicles
